The bromeliad only blooms once in its lifetime. After the bloom is removed the plant continues to grow and the new leaves take on a hint of the bloom’s color.
Likes bright, indirect light. Direct sunlight will scorch plant.
Bromeliad is non-toxic to humans but can cause allergic reactions.
Water the urn/cup of the plant, let it dry and then refill. (Once every 2 weeks or so.)